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Creative thinking, implementing strategies

Tourism/Major events

“Russell’s experience and demonstrated knowledge of major events from inception through to post event evaluation is comprehensive and professional.”
Garth Prowd OAM


As a local government councillor and Director of Tourism Noosa for one of Queensland’s major tourism hubs, Russell was directly involved in acquiring, managing and evaluating a host of high-profile events — including the Noosa Triathlon and Multi Sport festival, Noosa International Food and Wine Festival and the 2016 SLSA Australian Surf Life Saving Championships.

Clear understanding of event feasibility and alignment with local and regional branding, business plans and adopted strategies saw Russell appointed as a valuable member of the Major Events Advisory panel.

As a member of the Sunshine Coast Councils Tourism Transitional Advisory Board (TTAB) he also played a central role in developing and implementing strategic regional documents and structural reform of who, how, when and why tourism is delivered on the Sunshine Coast.

He’s familiar with all aspects of tourism and major events, from high-level planning and branding to ‘nitty-gritty’ practical infrastructure provisions and financial concerns.

Russell offers his clients:

  • operational planning and budgeting support for tourism and major events
  • advice and support to market tourism brands and products to domestic and international consumers, trade and media
  • advice and support to acquire new events, and to secure and grow existing events.
  • visitor information service delivery and funding

Specialising in:

  • post-event economic impact and social impact assessments
  • strategy and planning documents for tourism models and delivery structures
  • growth strategies and brand alignment for major events
  • operational planning and budgeting
  • governance structures and board functionality
  • directors recruitment
RG Strategic

Selected tourism and events experience

  • Chair, Events Advisory Panel, Tourism Noosa
  • Company Director, Tourism Noosa Pty Ltd
  • Member, Major Events Advisory Panel, Sunshine Coast
  • Member, Tourism Transition Advisory Board, Sunshine Coast
  • Director, Noosa Biosphere Ltd


  • Noosa Triathlon Multi Sports Festival
  • Noosa International Food and Wine Festival
  • Kellogg’s Nutri Grain Ironman Series
  • Noosa Long Weekend Festival
  • Queensland Home Garden Expo
  • Noosa International Festival of Surfing
  • Surf Life Saving Australian National Championships 2016

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