Tourism & Events

Delivering successful event outcomes.

Sunshine Coast Tourism and Events Management Consulting

“Russell’s experience and demonstrated knowledge of major events, from inception through to post-event evaluation, is comprehensive and professional.”

Garth Prowd OAM

Tourism and Event Management

Whether you are developing a private tourism project or product, are a member of a regional tourism board looking for perspective, or are curious whether your local government can support your next event, you need to speak with local consultants.

  • We know the region
  • We have experience working with the community and council
  • We understand the strategic value of unique visitor experiences.

As a member of the Sunshine Coast Council’s Tourism Transition Advisory Board (TTAB), our director Russell played a central role in developing and implementing strategic regional documents and structural reform of who, how, when and why tourism is delivered on the Sunshine Coast. So, he gets it.

“IRONMAN and the Noosa Triathlon have worked with Russell Green and RG Strategic for more than 10 years during which Russell has been a strategic advisor on a range of matters relating to our sports events. He not only understands the importance of stakeholder management, local business engagement and council processes, but really ‘gets’ events and how they operate. Russell has been a valuable asset for our business.”

Dave Beeche, Managing Director at IRONMAN Oceania

Local tourism and event expertise and insight

As natives of the Sunshine Coast and Noosa regions, one of our personal and professional priorities is to ensure greater cooperation and collaboration throughout this and other regions, to advance the overall health and vitality of these destinations.

Our team puts the local people, industries, and their economy first.

One of our greatest strengths comes from our experience working with local councils and understanding how to navigate and access government sponsorship, permits, and stakeholders.

We align with businesses and partners to deliver integrated solutions for regional destinations, from planning and brand or product development to marketing and engagement strategies, to securing a domestic and international audience. Let’s build your local tourism offering together.

Community connected tourism and events

With the growing appeal of destination events, many organisations and event management companies are bringing major events, festivals, and competitions to both the beaches, valleys and mountains of Queensland and New South Wales.

While an event concept may be appealing and well-organised, what many events managers often miss is a connection to the local community.

It is locals’ opinions and feedback that determine whether an event can proceed or return in following years. Everyone from the resident living near the finish line, the business owner using the same parking garage, to the Councilors and Mayor who ultimately grant permission for these events; each of these individuals matter and their expectations must be managed to ensure an event’s success and longevity.

To help guide your next major event, RG Strategic has not only the in-depth understanding of and experience liaising with these communities but also established relationships with government stakeholders and local businesses from Townsville to Gympie to Sydney and beyond.

One-stop event management consulting

We are familiar with all aspects of major events, from high-level planning, logistics and branding, to ‘nitty-gritty’ practical infrastructure provisions, financial concerns, and requirements for social impact assessments.

Russell and our team have a clear understanding of event feasibility and alignment with local and regional branding, business plans and adopted strategies. With this beneficial knowledge on your side, your event will better engage the community and rally support, involvement, and excitement.

RG Strategic offers clients:

  • operational planning, infrastructure, and budgeting support for major events
  • strategic advice to market major events to local consumers, trade, and media
  • advice and support to acquire new events, and to secure and grow existing events
  • an extensive network of potential event stakeholders or sponsors within local government and businesses
  • detailed understanding of event planning from conception to final delivery
  • a proven track record of local government support and approval for major events

Specialising in:

  • strategy, operational planning, and budgeting documents for major events
  • growth strategies, securing funding, and brand alignment for major events
  • government and business stakeholder management
  • community engagement and mediation
  • sponsorship negotiation
  • pre- and post-event economic impact and social impact assessments

Major Events Portfolio

  • Noosa Triathlon Multi-Sports Festival
  • Noosa International Food and Wine Festival
  • Velothon Sunshine Coast
  • Noosa Long Weekend Festival (also known as Noosa alive!)
  • Noosa International 7’s Festival
  • Noosa Electric Vehicle Expo
  • Kellogg’s Nutri-Grain Ironman Series, Sunshine Coast
  • Noosa International Festival of Surfing
  • Surf Life Saving Australian National Championships, Sunshine Coast
  • Chair, Events Advisory Panel, Tourism Noosa
  • Member, Major Events Advisory Panel, Sunshine Coast Council

Talk to us today about all your Tourism and Event Management needs

Call us today on 07 5474 3873 for a free, no-obligation, discussion of your event needs or send us a message below.

Let RG Strategic deliver your next project

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